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Mass Communication & Media Studies

Mass Communication & Media Studies

What is Mass Communication & Media Studies?

Mass communication: an intensive term that largely encompasses social media, print media, electronic media and all related activities that entail the aforementioned mediums of communication. Mass communicators distinguish the best medium of communication for reaching out to the masses.

Mass communicators use journalistic tools such as: blogs, magazines, television, newspapers, websites, mobile apps and social media to reach out to the common man.

Furthermore, mass communicators also use various strategic communication tools such as: strategically crafted messages about product quality, branding, packaging, company and its services to stretch out to the masses.

COURSE OVERVIEW

BS Program in Mass Communication and Media Studies is design to give students the knowledge needed to become effective, informed, strategic and ethical mass communicators regardless of the medium. The Mass Communication and Media Studies is essentially an emerging program which would consist of 46 courses and an internship project with a total of 139 credit hours.

This program covers four main elements. First it will focus on the main subject necessary for mass communication and media studies. The second element covers the subject of other relevant courses from variety of fields such as economics, sociology and statistics etc. The third element covers specialized courses of mass communication and media studies. The last element covers the internship having no credit but is mandatory for all students.

Media Mass Communication

Department of Mass Communication & Media Studies is a new department that offers world class bachelor’s degree in Mass Communication & Media Studies. The main of the department is:

  • To prepare the students to learn effective communication on broader level and to recognize and analyze the media problem coming across the local areas.
  • To make the students understand the role of mass media and meet the expectations of their local people.
  • To make the students learn how to develop social, human, technological, organizational, environmental mode of communication for the benefit of their community.
  • To make students aware of the economic, political and ethical code of conduct for the mass communication and media studies.

Career Path:

A professional Course in Mass communication unlocks doors for a career in films & TV, subeditors, feature writers, columnists, graphics development, reporters, documentary and film making.

They can also be hired as media-managers, development communication specialists and can also be a part of various social media field by national and international organizations.

ADMISSION REQUIREMENTS

  • HSC, A Levels or Equivalent with minimum 60% Marks.
  • An Affidavit by the student to comply with university rules and regulations.

Scheme of Studies

Semester 1

CodeCourse Name
Cr.Hrs
JMC-101Introduction of Communication
3
JMC-102Introduction of Journalism
3
ENG-101Functional English
3
PLS-101Political Science
3
PS-101Pakistan Studies
3
SWS-101Intoduction to Sociology
3
 Total
18

Semester 2

CodeCourse Name
Cr.Hrs
JMC-151Media and Society in Pakistan
3
JMC-121Media Writing
3
ENG-134Communication Skills
3
RS-101Islamic Studies ( Compulsory)
3
SWS-103Social Work and Human Behavior
3
ECON-102Fundamentals of Economics
3
 Total
18

Semester 3

CodeCourse Name
Cr.Hrs
JMC-201Introduction to Intercultural Comunication
2
JMC-221Feature, Column and Editorial Writing
3
JMC-202Introduction to Political Communication
2
JMC-253Digital Skills
4
JMC-254Radio Production
4
PH-101Introduction to Logic
3
 Total
18

Semester 4

CodeCourse Name
Cr.Hrs
CS-101Introduction to Computing
4
JMC-232Communication for Skills for Media
2
JMC-225News Reporting
4
JMC-226Newspaper Production
4
JMC-257Advanced Digital Skills
2
 Total
16

Semester 5

CodeCourse Name
Cr.Hrs
JMC-332Advertising for Media
2
JMC-351Media Law, Ethics and Literacy
2
JMC-311Communication Theories-I
3
JMC-352Advanced Radio Production
4
JMC-354TV News
4
ENG-334Technical and Business Writing
3
 Total
18

Semester 6

CodeCourse Name
Cr.Hrs
JMC-312Communication Thesis- II
3
JMC-341National and International Affairs
2
JMC-353Media Management
3
JMC-323Advanced News Reporting
4
JMC-331Fundamentals of Public Relations
3
STAT-211Statistics-I
3
 Total
18

Semester 7

CodeCourse Name
Cr.Hrs
JMC-414Global Communication
3
JMC-481Communication Research Methods
3
JMC-422Photo Journalism
2
JMC-431Advanced Public Relation and Advertising
2
JMC-455Advanced TV Production
4
JMC-491Senior Design Project-I
3
 Total
17

Semester 8

CodeCourse Name
Cr.Hrs
JMC-471Specialized Journalism (Seminar)
2
JMC-413Development Support Communication
3
JMC-492Senior Design Project – II
3
JMC-493Capstone*
3
JMC-421Global Journalism
3
 Total
14